Gift Baskets Wine & Champagne Occasions Gift Types Shop By Price

GiftTree Re-Branding Launches New Logo and Website, the nationally recognized specialty gift basket retailer, has released their new logo and upgraded website loaded with customer-friendly features. is well known for their impressive gifts and is focusing on updating their brand to further differentiate themselves as the preferred provider of elegant gift baskets.

Vancouver, WA (PRWEB) August 27, 2007: has unveiled their new look with a redesigned website displaying their new logo and offering customers several innovative features for an exceptional shopping experience. The new logo compliments the website well; both portray the company's stylish approach to gifts and unparalleled quality.

Craig Bowen,'s co-founder and CEO, explains the motivation to update the logo, "Many of our customers over the years expressed the feeling that our old logo didn't match the high-end service, image and quality of our products. We wanted a new logo that conveyed a more upscale image for our company and worked well in all of the various media that we utilize to contact our customers."

Online shoppers will notice enhanced browsing tools on such as the ability to shop by types of gifts, occasions, price, and even "What's New." The website is designed to allow customers to choose their unique browsing options, creating a customized shopping experience for each individual. Shoppers have the ability to sort gifts by price or best sellers, change the image size shown and select the number of gifts shown on each page. includes product information that allows for easier decision making. In addition to the product description, shipping information is shown immediately. Wondering what occasion a gift might be appropriate for? Select "Customer Occasions" and see what other customers have purchased the gift for, in order of popularity.

According to an online survey conducted by, 86.8% of surveyed customers used the website tools such as search and the "sort by" feature. Of these customers, an overwhelming 100% found the tools useful. continues to experience strong sales and plans to expand the website's features. The company is preparing to introduce their new holiday gift line. A favorite of both personal and business shoppers, is confident that the new logo and upgraded website, coupled with the new product line, will produce a powerful holiday season.

For additional information on news or if you would like to feature products in a holiday gift guide, contact Jennifer Crego.

About GiftTree: is an online retailer of premium gift baskets, wine gift baskets, unique gifts and flowers. Located in Vancouver, Washington, successfully strives to offer the highest quality gifts and make the gift giving process easy and pleasant. The customer service team is available to help customers 24 hours a day.


Sarah Dunlap 800.931.3620