At GiftTree we strive to make each interaction with our Corporate customers efficient and easy. From our ordering process to the delivery, every touch point that businesses have needs to be streamlined and effortless. One of the key people who helps make that happen is Dana Deronjic, our Lead Business Account Executive. We sat down with Dana recently to gain some insight into what moves her to be such a valuable leader within the GiftTree Business Team and in the company as a whole.

Tell us a little bit about where you grew up.

I’m originally from Bosnia but emigrated to the states when I was 8. We moved to the great state of Washington and I grew up in the small town of Battle Ground! Being a city girl in a country town was rough. 🙂

Where do your greatest passions lie?

My greatest passion is makeup! I love creating new looks. Also I love great food, which helps a lot to work at GiftTree because I get to talk about all of our delicious gourmet gifts! Exploring restaurants and trying new foods from different cultures is a huge passion of mine as well.

Where would we most likely find you on the weekends?

At the movies! I go to the movies almost every weekend. It’s such a great place to relax and get sucked in to other worlds and stories unfolding.

What brought you to the Business Account Executive Team at GiftTree? Tell us about your professional adventures.

 I come from a sales background – even as a kid, I was selling lemonade or my parents’ stuff out of the garage that they wouldn’t miss! Being a Sales Lead on the Consumer side for years, I always found my way to helping GiftTree’s corporate team, because I always enjoyed making these big orders happen! The excitement and accomplishment of getting big important orders out to these high-end companies is a rush! From setting up their logos to deciding on the right gifts and perfect card message, knowing that some of these gifts will be in the hands of famous people and known big companies is really exciting. I love helping my team succeed and in return helping GiftTree’s success, too. When I was presented with the opportunity to be GiftTree’s lead Business Account Executive, there was no hesitation!

What inspires you most about working at GiftTree?

The message behind the gifts. We are more then just a gifting company. We are helping a customer deliver a message to a special person in their lives whether it’s a birthday or an anniversary or just because. The customer thought of us to help them deliver a special message and deliver that WOW. Also my coworkers here make me happy everyone morning coming in!

What are some of your favorite gifts offered by GiftTree?

Multiple bottle wine gifts, like the Catalina Wine Tote and The Monterey! There’s something for everyone or just one person to enjoy. Also, because wine. 🙂

What was the best gift you’ve ever given?

Without question, definitely the existence of my beautiful, amazing daughters.


And finally, what was the best gift you’ve ever received?

The best gift I’ve ever been given was a brand new car!