Write Newsletters Your Employees Will Read

Write Newsletters Your Employees Will Read

Let’s face it, we are all guilty of not reading our company’s newsletters. Whether it is too long, not interesting, old news or not worth your busy time, there are many examples of how easy it is to hit ‘DELETE’ when that newsletter hits your inbox. So how do you write a standout newsletter that will grab your fellow coworker’s attention?   Whether you are looking to be creative, funny, entertaining, or short and to the point with some lightheartedness, here are some of our favorite tips on writing the perfect newsletter.     Write Newsletters Your Employees Will Read   Provide content worth reading – This might seem like a no brainer but seriously, make it interesting. Make sure to provide tips, advice, or industry news that subscribers will be interested in. Perhaps even provide an incentive within the newsletter such as a raffle or give-away. Create a catchy headline/subject – Your newsletter literally needs to scream “READ ME FIRST”. Establish trust – Consistency is key but feel free to add variety. Always make sure that your employees can trust what you say and feel that your headlines/subjects are cohesive with the content. Write for your audience – Although this may be a company-wide newsletter, always make sure to break it down for everyone, avoid acronyms and abbreviations when possible. Keep it short and simple – Allow your employees to get the important information they need. Keep them regular – Between once a week and once a month is usually considered about right. Add visuals to enhance your content – Did you know the average employee only spends...
Celebrating Sweetest Day

Celebrating Sweetest Day

Saturday, October 20th is Sweetest Day! “What is Sweetest Day?,” you ask, “Is it like Valentine’s Day?”  Contrary to common belief, Sweetest Day is not a romantic holiday for couples at all. Think of it more as a “Gesture of Kindness Day”. While only a small portion of the United States knows about this Midwest tradition, we’re all about celebrating Sweetest Day here at GiftTree. The History of Sweetest Day Since the 1920s, Sweetest Day has been an Ohio tradition every third Saturday in October. A candy maker in Ohio named Herbert Kingston created the holiday because he wanted to give candy away (rather than boost sales) as a gesture of kindness to the poor and needy in Cleveland. Sweetest Day’s original name was “The Sweetest Day of the Year”, because it’s an opportunity to remember those less fortunate and do something sweet. What Sweetest Day Looks Like Today Today, people give each other Sweetest Day gifts in the form of candy, flowers, or greeting cards to those who may sometimes feel forgotten about. They want to show them that they’re thought about often, cared for and loved. With that, GiftTree has a great collection of Sweetest Day gifts – here’s some of our personal favorites, guaranteed to make everyone feel special. And if you order before 2pm on Wednesday 10.17.18, you can have your sweet gift delivered in time. French Macaron Collection Pastry masters Bo & Bon present a collection of macarons. Handcrafted using only the finest ingredients, these French confections are sweet, crisp on the outside and soft on the inside. Presented in a gift box, it’s a sophisticated gesture for Sweetest Day! 29 Kosher Macarons...
Define Generosity with GiftTree – Our Story

Define Generosity with GiftTree – Our Story

When much ado matters, leaving a lasting impression is the cornerstone of the GiftTree mission. When you send an exclusive gift from us, you’re sending more than a basket or a box – you’re sending a gift with intention. We hope you appreciate our easy-to-navigate website at GiftTree.com, our exclusive branded packaging and streamlined aesthetic, our food and wine of uncompromising quality, and our enduring, beautiful containers, designed to be repurposed after the contents of the gift have been enjoyed and devoured. But above all, we hope you embrace celebration, renew relationships and define generosity with GiftTree. Check out this video below to see our story – enjoy!  ...
Typography and the Art of Gifting

Typography and the Art of Gifting

Have you ever really paid attention to the fonts on your favorite products? Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. When you put it that way, typography seems like it should be crucial to a product’s design, but unfortunately it’s not always at the top of the totem pole, coming in much lower than illustrations, graphics, or photos. But the truth is, if the typography on your package or product isn’t attractive, you can easily repel a reader or consumer. And so typography is even more important when it comes to giving a gift! Say you’re giving a gift to a loved one with something personal printed on it – maybe a special message printed on a ribbon, or their name engraved on something special, transforming the gift into a precious keepsake. The typography’s affect on a gift’s appeal can make a good gift  a truly remarkable one – one that leaves a lasting impression. At GiftTree, our Personalization Department goes to great lengths to make sure that the fonts we use are never boring, never old fashioned, always stylish and always current. We’ve gathered a “best of” list, sharing our latest and greatest gifts with new fonts that perfectly blend modern appeal with timeless and classic sophistication, while still having a little bit of fun. Onward!   When the occasion calls for something bubbly, present a toast with our Lush Blush Champagne Crate. GiftTree’s designers exclusively created this loving and playful gift, featuring a “Love the Wine You’re With” message, crafted using a fusion of feminine and modern fonts. One of our bestselling gifts, the Monogrammed Mug recently had a facelift,...
Happy 4th of July From GiftTree!

Happy 4th of July From GiftTree!

Today, the U.S.A. celebrates its 240th birthday! We hope that wherever you are, and whatever plans you have that you have a safe and very happy day celebrating the 4th of July! May your barbecue be filled with scrumptious food, and your hearts be filled with glee as you celebrate our nation’s freedom with family and friends alike. Happy 4th of July! Now let the fireworks...
America the Beautiful: Our Favorite Scenic Destinations in the USA

America the Beautiful: Our Favorite Scenic Destinations in the USA

Here at GiftTree, we’re getting pumped for the 4th of July celebrations like everyone else, but this year’s also got us feeling especially grateful for this beautiful country. From frozen mountaintops, to vast expanses of painted deserts, to towering pines along crystal lakes and sun-drenched beaches of soft sand, the United States has something for everyone. In the spirit of celebrating our upcoming Independence Day, a few of us in the Creative and Marketing Departments got together and compiled a list of our favorite destinations in this breathtaking country. Onward!   California – Old Growth Coast Redwoods If you ever find yourself planning a drive through Northern California, the coast redwoods are not to be missed. These California trees, some close to 2,000 years old, reach heights upwards of 300 feet, higher than a 30-floor skyscraper, and carry a circumference of over 25 feet. Humboldt Redwoods State Park and Richardson Grove State Park, both in Humboldt County along Highway 101, provide breathtaking, up-close and personal views with these silent giants.   Tennessee – Great Smoky Mountains Eastern Tennessee is a verdant land of rugged mountains, lush forest, rolling farmland and deep, wild river gorges. The Great Smoky Mountains National Park is the main attraction, with an incredible array of plant and animal life, peaceful cascading streams, and misty mountain vistas. It’s the most visited national park in the country for good reason. If you ever find yourself in Tennessee, you’ll to be completely enchanted with this harmonious, rustic backcountry, and feel as though you’ve been transported back in time.   Wyoming – Yellowstone National Park Yellowstone National Park is a 3,500-sq.-mile expanse of wilderness set atop a volcanic hot...