Friday’s Featured Artisan – Bitterman Salt Co.

Friday’s Featured Artisan – Bitterman Salt Co.

Welcome to Friday’s Featured Artisan! Each week, we focus on one of the many talented individuals and companies whose perfect products are proudly featured in GiftTree gifts. It may be a master chocolatier, a gourmet cheesemonger or a talented artist – GiftTree is here to connect their meaningful stories to the discovery of your next great gifting moment.

James Beard award-winning author, speaker and highly-influential chef Mark Bitterman is the world’s first and only selmelier. Much like a sommelier is to wine, Mark is an expert in salt, providing his knowledge and mastery to support restaurants and chefs achieve the best possible results from their food. For 25 years, Mark has traveled the globe seeking the best, most flavorful salts.

We think Bitterman Salt Co. says it best –

“At Bitterman Salt Co., we believe that salt is the single most effective flavor enhancer and the quickest, most potent, even most cost-effective way to make the most of every meal. Just a few dashes unites flavors and brings depth and complexity to your cocktail or drink without overwhelming it. We are an international distributor of craft salt and Himalayan salt blocks. We carry the highest quality products, made by skilled tradesmen around the world. Craft salts are profoundly rooted in the diverse culinary traditions of the food you serve – the ultimate quality, local ingredient. Most are utterly unrefined, ranging from 3% to 33% trace minerals. They come from beautiful places and beautiful people. Kosher is an artificially refined chemical with mechanically processed crystals. Industrial sea salt is no better, refined to 99.8% pure sodium chloride and standardized for global chemical markets. Cheap salt is spun from the industrial maw, an abstraction, a chemical, NaCl. There is no love. 

We’re committed to delivering the full flavor of the sea, bursting in every bite. We believe salt is a whole food, a union of the ocean’s mineral wealth and skilled human endeavor. Our mission is to create a world where high quality salt is part of everyday life. We celebrate traditional salt farming and honor the highest standards of environmental responsibility in our quest to make the absolutely best salt available to everyone. Our salts are profoundly rooted in the diverse culinary traditions of the artisans that make them – making our salt the ultimate quality, sustainable, local ingredient.” 

The author of many cookbooks including Salt Block Cooking and the James Beard Foundation Award-Winning cookbook  Salted: A Manifesto on the World’s Most Essential Mineral, With Recipes, Mark founded Bitterman Salt Co. in Portland, Oregon. Hand-harvesting and curating a collection of many pure and exotic salts and salt blocks from all over the world, Bitterman is also the owner of The Meadow, a boutique gourmet food shop carrying not only the entire Bitterman Salt Co. collection, but also unique and exotic bitters, craft chocolate and so much more.


Artisan Popcorn and Craft Salt Crate

Artisan Popcorn and Craft Salt Crate

GiftTree is delighted to offer three varieties of delectable Bitterman salt as part of our Epicurean Collection – their New Zealand flake sea salt, an Oregon buttery popcorn salt and the piquant, flavorful Himalayan pink salt. With the goal of tasting these salts in their purest form, we paired the trio of salts with 2 whole pounds of tender white popcorn kernels. An offering of fluffy, tender and perfectly seasoned artisan popcorn seems like the warmest, most comforting gift for Fall!



1 Comment
  1. Just reading this made my mouth water. I didn’t know such care went into salt! I can’t wait to get my hands on one of Bitterman’s fine salts.

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