The streamlined aesthetic of GiftTree’s beautiful collection is thanks in part to our talented design team, and one of the captains at the helm is the dynamic designer and buyer, Sydney Hasson. With her extensive knowledge of product design, Sydney conceptualizes and curates our Personalized and Spa Gifts. We sat down with Sydney to talk inspiration, her creative process and a little bit of life, too.
Tell us a little about where you grew up!
I was raised up and down the west coast in Los Angeles, Boise, and Portland. Between the small-town feel of Boise and the crazy pace of LA, I think Portland was the perfect “Goldilocks” place for me to end up! My childhood involved lots of family road trips, long hikes, and a huge number of home cooked meals.
Where do your greatest passions lie?
I’d definitely say with my family, my friends, the outdoors, and in good design.
Where would we most likely find you on the weekends?
Trying a new brewery or restaurant (we are spoiled for choice in Portland), skiing, playing with my Mini Schnauzer Zelda or bingeing on Netflix.
When did you know you wanted to work in product design?
I always loved making art, but Product Design allowed me to be creative and work with my hands in a very practical way. The whole process of product creation from concept iteration through product mockups is just really satisfying to me. I also love that it makes for a truly collaborative environment where no day at work is ever the same as the day before.
What brought you to the Design Studio at GiftTree? Tell us a little about your adventures into the world of design!
I graduated from the University of Oregon (Go Ducks!) with a degree in Product Design. My final term in school I was lucky to study abroad in Denmark, learning all about furniture making and Scandinavian design. It was incredibly inspirational and definitely impacted my design style! It really cemented in me the desire to work somewhere where I could be really hands-on, and where I could be creating something that I could see through from beginning to the end. After graduating I dabbled in a few different fields, but really found everything I was looking for when I started working at GiftTree. Being able to design amazing gifts for people is one of those jobs that sounds so fun that it couldn’t possibly exist- I’m so happy to get to do that every day!
What inspires you the most about working at GiftTree?
Being surrounded by amazingly talented and creative coworkers. Everyone is incredibly positive and has such a strong vision of our design direction- it makes me really happy to come to work every day! The dog-friendly work environment doesn’t hurt, either.
Which lines (or types of gifts) have you most enjoyed working on?
Definitely our spa and personalized lines – I’m a big fan of anything to do with pampering, and I never met a monogram I didn’t like.
What are some of your favorite gifts offered by GiftTree?
I love our Segura Viudas Champagne and Godiva Chocolates gift- it’s so versatile and would make quite an impression for any occasion, definitely a “wow” gift! I’m also incredibly excited about some upcoming spa gifts we have coming down the road!
What was the best gift you’ve ever given?
I surprised my parents and brother this year with theater tickets to see The Book of Mormon. It gives us all a fun opportunity to do something as a family, and I know it was something my parents wouldn’t have ever bought for themselves. I’m a big fan of giving experiential gifts, especially when it is something that everybody can enjoy together!
And finally, what was the best gift you’ve ever received?
An impromptu trip to Hawaii from my boyfriend to celebrate our 5-year anniversary. It was heartfelt, incredibly thoughtful, and allowed us to create some really amazing memories that we will always treasure- what more could you hope for in a gift?