How Much is Your Nose Worth?

I attend wine tastings on occasion as part of my job. My nose isn’t sensitive enough to pick up all the nuances necessary to declare myself a leading authority in the industry, but I still manage to select some great wines for our customers. I rely more on my taste buds (and wine reviews by leading authorities). I found an interesting tidbit in today’s local newspaper.

According to the Oregonian newspaper, a Lloyd’s of London syndicate said it has insured the nose of winemaker Ilja Gort for a cool $8 million. The Dutch winemaker and taster took out the policy after learning of a man who lost his sense of smell in a car accident. Gort, 47, said his nose is essential for him to produce top quality wines at his Chateau de la Garde vineyard in the Bordeaux region of France. The custom insurance policy covers the wine maker for the loss of either his nose or his sense of smell. There are a few stipulations, however. Gort may not ride a motorcycle or work as a knife thrower’s assistant. Fire breathing is out too. He isn’t allowed to box either. (I’m sure Mike Tyson is much relieved upon hearing such news.)

If anyone else knows of interesting insurance policies, I would love to hear about them.  I seem to recall Fred Astaire’s legs being insured at one point. I’m certain Betty Grable insured her legs for $1 million and Marlene Dietrich insured her voice. The story about Jennifer Lopez insuring various body parts is false.

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