GiftTree Adapts to Today's Market
GiftTree.com, a leading gift e-tailer, continues to experience outstanding sales with above average growth. The company focuses on quality gifts while adding additional value-priced gifts to the holiday product line. Corporate and consumer buyers are pleased with several new personalization options that are expected to help drive holiday sales.
During times of a strained economy, GiftTree's rising sales are proof that business can still be good. The popular gift basket e-tailer is experiencing a 25% increase in gift basket sales compared to last year and expects holiday sales to increase by approximately 35%.
What's the secret? Craig Bowen, co-founder and CEO of GiftTree.com states, “Repeat customer sales are climbing.” We all know it is more difficult to get a new customer than it is to keep a current customer happy. Corporate and consumer gift buyers alike return to GiftTree.com time and time again.
With the holidays quickly approaching, GiftTree is preparing for their holiday catalog to be delivered to homes and offices nationwide. “Catalogs are a vital part of our marketing program,” explains Bowen. “Our customers enjoy looking through the catalog, although many of them prefer to order online.” It's no question that GiftTree's catalog delivers online sales.
GiftTree has made adjustments to their winter product line to accommodate changing buying habits of today's economy. The company is expecting a decrease in sales of some of the higher end gift baskets, but is off-setting the minimal decrease by adding several value-priced gifts in the mix.
GiftTree continues to create gift basket designs in higher value keepsake containers, which are a favorite of corporate customers and consumers looking for high-end gifts. GiftTree's personalization options are especially appealing to corporate customers who want to add a personalized message or company name to the imprinted ribbon or engraved plaque. These customizing options along with gifts in lower price points and attractive keepsake containers spell success for GiftTree.