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    Valentine’s Day Stats

    Just what are we buying for Valentine’s Day? The History Channel has compiled the following information about what we send to our loved ones.

    • 141 million Valentine’s Day cards are exchanged annually, making Valentine’s Day the second-most popular greeting-card-giving occasion. (This total excludes packaged kids valentines for classroom exchanges.) (Source: Hallmark research)
    • Over 50 percent of all Valentine’s Day cards are purchased in the six days prior to the observance, making Valentine’s Day a procrastinator’s delight. (Source: Hallmark research)
    • Research reveals that more than half of the U.S. population celebrates Valentine’s Day by purchasing a greeting card. (Source: Hallmark research)

    Candy is Dandy

    • 1,241: The number of locations producing chocolate and cocoa products in 2004. These establishments employed 43,322 people. California led the nation in the number of such establishments with 136, followed by Pennsylvaniawith 122. (Source:http://www.census.gov/prod/www/abs/cbptotal.html)
    • 515 locations produced nonchocolate confectionary products in 2004. These establishments employed 22,234 people.
    • The total value of shipments in 2004 for firms producing chocolate and cocoa products was $13.9 billion. Nonchocolate confectionery product manufacturing, meanwhile, was a $5.7 billion industry.
    • 3,467 Number of confectionery and nut stores in the United States in 2004. Often referred to as candy stores, they are among the best sources of sweets for Valentine’s Day.
    • The per capita consumption of candy by Americans in 2005 was 25.7 pounds. Candy consumption has actually declined over the last few years; in 1997, each American gobbled or savored more than 27 pounds of candy a year.

    Flowers

    • The combined wholesale value of domestically produced cut flowers in 2005 for all flower-producing operations with $100,000 or more in sales was $397 million. Among states, California was the leading producer, alone accounting for nearly three-quarters of this amount ($289 million).
    • The combined wholesale value of domestically produced cut roses in 2005 for all operations with $100,000 or more in sales was $39 million. Among all types of cut flowers, roses were third in receipts ($39 million)to lilies ($76.9 million) and tulips ($39.1 million).
    • There were 21,667 florists nationwide in 2004. These businesses employed 109,915 people.

    Jewelry
    There were 28,772 jewelry stores in the United States in 2004. Jewelry stores offer engagement, wedding and other rings to lovers of all ages. In February 2006, these stores sold $2.6 billion worth of merchandise. (This figure has not been adjusted for seasonal variation, holiday or trading day differences or price changes). The merchandise at these locations could well have been produced at one of the nation’s 1,864 jewelry manufacturing establishments. The manufacture of jewelry was an $9 billion industry in 2004.

    Data courtesy of the U.S. Census Burea


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